OHMCR The Best Costa Rica Travel Guide

The Central America region has been working close together lately in order to promote the entire isthmus as one multicultural and multi-destination tourist market.  The objective is to attract the European and Asian tourism market by offering a well balanced and varied final product.

By promoting Central America as one market, the region hopes to achieve a constant and maintained tourism growth.  According to the Central America & Caribbean Digital Newspaper, the multi-destination tourism market in Central America already represents a 45% of the total market which authorities seek to increase.

The Central American organization hired the Gran Marc de Costa Rica firm for the development of the Interregional Tourism Marketing Program.  The Secretary of the Central America Tourism Integration along with the financial support of the United Nation’s Central American Regional Integration Support Program has allowed for the marketing strategy to advance.

The firm has carried out extensive marketing research in all 7 countries of the Central American region as well as interviewed ministers of tourism and other key entities in order to elaborate a fully integrated marketing strategy.

Chambers of tourism as well as tour operators, regional airlines, car rentals and other tourism related industries have contributed in the firm’s integral vision of the whole Central American region.

written by Carolyn Ramer \\ tags: Caribbean Digital Newspaper, Central America Caribbean Digital Newspaper, Interregional Tourism Marketing Program