Aug 25

Representatives of the Nicaraguan private and public tourism industry approached Costa Rican equals in order to discuss the possibility of joining forces to attract tourism towards the border region of both countries.

Nicaraguan congress members as well as several business owners from the area recently invited the Mayors of Liberia and La Cruz from Guanacaste as well as local Tourism Chamber members to a meeting in order to strengthen ties between nations.  The Nicaraguan representatives seek to unite with the Costa Rican tourism industry and offer the tourists a bi-nation tour offer in which tourists will have a more unrestricted option to visit Costa Rican and Nicaraguan attractions.

Members from the Nicaraguan Parliament pointed out that this action would benefit the tourist as they would avoid the legal paperwork required when crossing the border from Costa Rica to Nicaragua and vice versa.

Although the first approach has taken place, several aspects need to be carefully planned as for Costa Rica has invested a considerable amount of money in marketing which has clearly turned into a positive income.

Nicaragua’s income generated from tourism in 2007 was of $280 million while Costa Rica’s income for 2007 was of $1.9 billion.  This major difference has made it clear for Costa Rican authorities to set clear and just limitations to the collaboration.

The Costa Rican Minister of Tourism, Carlos Ricardo Benavidez, successfully met with Panama’s Minister of Tourism, Ruben Blades, to discuss a joint marketing of both countries to the European market.

Currently, at least 54% of tourists to Costa Rica are from the United States alone which is why Panama and Costa Rica want to strongly promote both nations to the European market.





written by fernando \\ tags: ,